New Year, New Brand?
How to Tell If Your Brand Needs a Shake-Up The new year is here, bringing a spirit of change and renewal – and following the maelstrom of upheaval and uncertainty that defined 2020, a welcome opportunity to hit the reset…
Inclusive Marketing for the Holidays and Year-Round
Celebrating a Diversity of Lifestyles and Cultural Experiences The holiday season is in full swing and for a majority of Americans, that means Christmas cheer is in the air. But Christmas traditions aren’t the only ones held dear at this…
Getting Started with E-Commerce
The Nuts and Bolts of Online Retail Black Friday has come and gone, and as expected, the kickoff to this year’s holiday rush was marked by a surge in e-commerce, as the COVID-19 pandemic has led many consumers to seek…
Socially-Distant Holiday Fundraising Tips for Nonprofits
Tips for Navigating a Successful, Socially-Distanced “Giving Season" Another holiday season is soon to begin, and once again, it’s not only businesses that are feeling the pressure of the end-of-year rush – with nearly a third of annual charitable giving…
Get Started Now to Ensure a Merry Season
Planning for the Holidays: It's Time to Get started! Summer is winding down, and the holidays are fast approaching. And while the unprecedented events that have made 2020 a year for the history books may yet give this holiday season…
Keys to Reaching Customers Anytime, Anywhere
Mobile-Friendly Marketing for Modern Businesses Once, the internet was bound to the desktop PC – and for small businesses looking to digital marketing to help reach customers and build brand equity, an informative, well-designed website and a strategy tailored to…
Now Offering Virtual Training for DIY Marketing
New to Digital Marketing? We Can Help. For businesses today, success often rests on the ability to adapt to unexpected change – and 2020 has put a spotlight on this fact in unprecedented fashion. The ongoing COVID-19 pandemic is a…
How a Mobile App Can Help Your Small Business
The World at Your Fingertips In 2016, tech observers and marketing pros alike took notice when mobile internet use surpassed desktop for the first time – and four years on, there’s no looking back. Today, majorities of U.S. consumers across every…
The Power of Email Marketing
More Bang for the Buck. With small businesses from coast to coast still reeling from the economic shockwaves caused by COVID-19, and facing the prospect of a difficult recovery ahead, finding ways to cut costs and maximize return on investment…
Seasonal Marketing in the Summer of COVID-19
Keep Evolving. Keep Adapting. Keep Safe. Summer is upon us – and in a typical year, right about now brands large and small would be rolling out summer marketing campaigns with a focus on big gatherings, holiday celebrations, and other…