How a Mobile App Can Help Your Small Business

The World at Your Fingertips

In 2016, tech observers and marketing pros alike took notice when mobile internet use surpassed desktop for the first time – and four years on, there’s no looking back. Today, majorities of U.S. consumers across every demographic use some kind of mobile device to access the internet, and for small businesses today, a robust, multi-faceted strategy to reach mobile users is crucial to long-term success.

From mobile-friendly and responsive web design, to social media, text messaging, email marketing and more, digital marketers employ a range of methods to help brands connect with today’s mobile-connected consumers. And now, more small businesses are turning to a new tool to get an edge over the competition – custom-built mobile apps.

Now, you may think a custom-built app is something only big businesses can afford – and in years past, this was indeed the case. But today, new tools have dramatically lowered the cost of developing simple, effective custom apps, bringing the price point to a more reasonable level. And small businesses are taking advantage, with a 2018 survey finding that 42% already have a mobile app, with another 30% looking to develop one in the future.

Let’s look at a few of the top reasons to consider a mobile app for your small business…

Tackle tough problems with focused design
Because apps are built with a specific goal or target in mind, they’re a terrific way to zero in on a precise pain point or resolve a nagging problem. So, if you’re looking for a targeted fix to improve your customers’ experience or help your business operate more efficiently, a custom-tailored app could be just the solution.

Build brand loyalty by offering convenience
With the often-hectic pace of modern life, the convenience factor is a big-time selling point for consumers, and in the post-COVID world this is truer than ever. When a user downloads your app to their device, suddenly, your brand is in their pocket and at their fingertips, anytime and anywhere – making apps a great way to build brand loyalty and boost brand awareness.

Use data to learn what makes your customers tick
Understanding your customer base is key to success for businesses of any size. And, alongside other top digital tools, an app can help to bolster that understanding by collecting useful data that can help you fine-tune your marketing efforts and engage with customers more effectively.

Boost your business with apps for internal use
Finally, apps aren’t just for the end user – mobile apps for internal use can be just as vital to the success of your business, helping you coordinate, communicate, and run a more efficient and effective operation. Use custom business management apps to share files, monitor inventory, manage workflow, and much more.

With a custom-built mobile app, your brand can project an image of sleek, modern professionalism – and your business can get a much-needed boost in today’s competitive marketplace. So, if you’re considering the advantages of developing a mobile app for your business, contact us at Rosie’s Creative today, and let’s get started.  Your first consultation is always free!