By: Rosie's Creative LLC On: October 20, 2018 In: Marketing, Rosie's Creative

Don’t Get “Spooked” by Digital Marketing  If Christmas season is “the most wonderful time of the year,” then the run-up to Halloween is surely the spookiest, as eerie legends and frightful myths take center stage. But while tales of black cats and haunted houses may be harmless fun, there’s...

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By: Rosie's Creative LLC On: October 09, 2018 In: Marketing, Rosie's Creative

Getting Ready to Go Public For brands of any size, establishing a professional web presence is a must, but building a new website from the ground up and getting it ready to go live is no small feat. Just consider the terminology commonly used to describe the effort… A...

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By: Rosie's Creative LLC On: September 19, 2018 In: Marketing, Rosie's Creative

Color Palettes for Communication When setting out to establish a distinctive visual identity for your brand, choosing an appropriate color palette to communicate your core values and attitudes to potential customers is a vital first step. Think of the image you want to project. Is it calm and steady?...

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By: Rosie's Creative LLC On: September 05, 2018 In: Marketing, Rosie's Creative

Understanding the Connotative Meaning of Color A powerful tool for conveying meaning and evoking emotion, color is a crucial component of establishing your brand’s visual identity. But why do certain colors elicit such strong reactions? Understanding the answer is key to choosing the right color palette to represent your...

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When It Comes to Branding, Consistency is Key. From old-school print marketing to the social web and beyond, there are a dizzying number of ways that your brand faces consumers today. To project a sense of professionalism, reliability and authenticity, it’s essential to maintain a consistent brand image no...

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Strong Relationships are the Cornerstone of Our Business Here at Rosie’s Creative, building and maintaining strong relationships in our community, and especially with our clients, is a cornerstone of how we do business. We know that whether personal or professional in nature, any relationship takes time to grow and...

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Customer Service, Online Reviews, and Your Business For small businesses, a demonstrated commitment to customer satisfaction has always been key to building brand equity. But today, it’s more critical than ever. Social media platforms, along with dedicated websites such as Yelp, TripAdvisor, and others, provide consumers with new opportunities...

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Break Away from Tired Routines Summer is here at last, and summer vacation provides a much-needed opportunity to break from tired routines and step outside your comfort zone. From time to time, it’s not a bad idea to take this approach when it comes to marketing, too – as...

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Distracted Donors on Vacation Present New Challenges for Nonprofits For nonprofit organizations, it’s the end of the year that is traditionally considered the busy season. Indeed, December alone accounts for about a quarter of the year’s charitable giving according to some studies, with the last week of the year...

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Typography Design Requires Bold Choices Which Evoke Emotion and Convey Character When creating a logo or deciding on a new color scheme for a brand, designers make bold use of visual elements to evoke emotion and convey character. It’s these facets of graphic and web design that are probably...

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