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New Year, New Brand?

How to Tell If Your Brand Needs a Shake-Up

The new year is here, bringing a spirit of change and renewal – and following the maelstrom of upheaval and uncertainty that defined 2020, a welcome opportunity to hit the reset button.

For small businesses and nonprofits, one way to embrace this spirit of change and kick off the new year on a fresh footing is by undertaking a rebranding effort. But a successful rebrand is no small feat – it’s a disruptive move, one that requires purpose, planning, and above all, skillful execution. So you may be wondering, is it the right move, right now?

To help you evaluate your needs and determine whether the time is right for a rebrand, we’re going to take a quick look at a few of the top reasons brands decide to shake things up. But before we continue, let’s take just a minute to lay out the difference between two similar, yet quite distinct concepts – the rebrand, and the brand refresh…

A full-fledged rebrand is a complete and comprehensive overhaul of your brand, a stem-to-stern revamp affecting not just the aesthetic aspects of your brand, but your underlying brand story as well. It’s a big move, for a brand in need of a big change.

A brand refresh, on the other hand, is a more modest change, one that’s designed to freshen up your brand. Your underlying brand story is kept intact, while adjustments are made to things like your logo or brand colors to keep your brand current and relevant.

Now, let’s look at some of the more common reasons that you might decide your brand is ready for a change…

  1. You’re facing tough competition in your industry, and your brand isn’t doing enough to stand out.
  2. Your brand has expanded its scope, or you’re looking to reach a new audience.
  3. Your brand’s aesthetics are stuck in the past – think outdated colors, logos, or typography.
  4. You’ve got an image or reputation problem that you think a rebrand could fix.
  5. There’s been a big change in your ownership, management, or the structure of your business or nonprofit.

If you find yourself ticking off just a few checkboxes as you go down this list, perhaps a more modest brand refresh is in order. But if you’re nodding in agreement with just about the entire list – it’s probably time for a top-to-bottom rebrand.

Are you looking to shake things up with some smart, strategic changes to your branding in 2021? Contact Rosie’s Creative. We’ll put our heads together to identify any weaknesses in your current brand, devise a strategy to accentuate its strengths, and help you reset, retool, and refocus your brand for success in the new year – all while steering clear of costly mistakes that can send the best-intentioned of rebranding efforts careening off the rails.

Ready to get started? Rosie’s Creative is here to help. Contact us today to get started – and remember, with Rosie’s Creative, your first consultation is always free!

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