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The Power of Email Marketing

More Bang for the Buck.

With small businesses from coast to coast still reeling from the economic shockwaves caused by COVID-19, and facing the prospect of a difficult recovery ahead, finding ways to cut costs and maximize return on investment is a top priority for many.

In this uncertain time, perhaps you’re thinking of retooling your marketing strategy to put greater emphasis on cost-effectiveness. Or, maybe you’re venturing into the digital space for the first time in response to the pandemic. Whatever your situation, if you’re looking to get more mileage out of your marketing budget, there’s no better place to start than with one of the most well-established and reliable tools in the digital marketer’s toolbox – email marketing.

First used for marketing purposes in the 1970s, email emerged as a true powerhouse in the 1990s, and today stands as an essential cornerstone of digital marketing. One reason? Its outstanding return on investment. One recent study indicates that for every dollar spent, email marketing produces $38 on average – that’s some serious bang for the buck!

With these kinds of results, email should be key to any brand’s marketing strategy. But why does email boast such fantastic ROI? Let’s take a closer look…

Reach a Wide Audience
Email has achieved near-universal adoption among consumers, and with the revolution in mobile technology over recent decades, it has greater reach and portability than ever before. Surveys show that upwards of nine in ten consumers open their email on a daily basis, with mobile devices accounting for about half of all read emails. So, if you’re looking for a marketing method with a high probability of reaching your audience wherever they are, email is as reliable as it gets.

Hit the Mark with Targeted Messaging
Looking to zero in on a specific subset of your customer base? Segmenting your email list is a terrific way to target groups of subscribers with custom-tailored content. You can deliver targeted messaging based on customers’ location, purchase history, interests, and more. According to research conducted by email marketing platform MailChimp, segmented email campaigns achieve a 14.31% higher open rate, and a 100.95% higher click-through rate, than non-segmented campaigns.

Track Progress in Real Time
Wondering how your campaigns are performing? Top platforms take the guesswork out of email marketing with useful tools allowing you to monitor open rates, click-through rates, and other vital stats. What’s more, by using the same list segmentation strategy that lets you target your marketing efforts, you can fine-tune your campaigns with A/B testing – send one version of an email to one group of subscribers, and a different version to another group, and see which performs better.

Are you ready to unleash the power of email marketing and get more bang for your buck? Rosie’s Creative can help. We’ve got years of experience with top platforms like MailChimp and Constant Contact, and we can work with more complex solutions depending on the needs of the client.

Let’s get started! Contact Rosie’s Creative today. Your first consultation is always free! 

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