“You never get a second chance to make a first impression.” – Harlan Hogan
Your First Impression Happens Online
Whether you’re a business, a government agency, or a nonprofit, the following is true – the impression you make online is the first impression your target audience will see, and the one they will remember. The world of the web is more interactive and complicated than ever before, and even seemingly small mistakes can mean big losses if not handled properly… It’s pretty scary, actually.
While a great handshake, finely tailored outfit, or flattering haircut might land you a job in person, it’s not so simple to make good first impressions on the web. Design, development, deployment, and maintenance all take part in the complex presentation you make to create a winning first impression. Achieving the desired “wow!” effect isn’t always easy, but with an experienced web partner like Rosie’s Creative – it can be.
Basic websites are our most economical option. They are intended for users who don’t need a lot of functionality in order to be effective in engaging their target audience. It includes all of the basic WordPress options that make WordPress such a popular platform, but also includes the professional experience of the Rosie’s Creative team to help you get the job done right.
Basic websites are fully functional and mobile-ready online brochures for small businesses that only require a few pages of content, some custom branding, and a great starter presence online.
While there is great potential for growth with a basic website, it really is not intended for anyone who will need to intensively modify their site in the future. That is where advanced websites come in.
Advanced websites are intended for small businesses, mid-size businesses, professionals, local organizations, and other clients that require more in the way of functionality and content. Their needs are more comprehensive than the basic website user.
Advanced websites are designed to allow for almost unlimited scalability – a business can start small and easily add on more custom options as they grow.
We offer our advanced website clients a comprehensive package including: multiple consultations to foster project growth and success; custom or semi-custom website design unique to your specific branding and identity to make your business stand out on the web; custom functionality assessment and installation; custom content development and copy writing, with a strong focus on Search Engine Optimization; and of course mobile optimization for modern technology.
Enterprise level websites are for clients who represent a large business, corporation, non-profit, or government entity looking for a fresh perspective. Rosie’s Creative can guide you through the process of building an enterprise-level site customized for your unique, high-traffic requirements. As a partner with several local enterprise builders, Rosie’s Creative has the knowledge, power, and muscle needed to move your content and put it to work.
Rosie’s Creative offers fully-integrated ecommerce to interface with your WordPress website with a variety of options suited to your unique business needs. We have partnered with Shopify to offer affordable ecommerce solutions for our small business clients.
For larger clients and agencies looking for more comprehensive functionality and custom programming, we offer completely custom commerce options on the WooCommerce platform.
When it comes to building out your online store, Rosie’s Creative, LLC, will provide guidance and creative solutions for everything from design and programming to creative presentation of products and customized marketing strategies. We aren’t just partnering with you to create your online store, we are partnering with you to help ensure the successful sale of your product.
Web Builds are Deceptively Simple
What you see isn’t always what you get in website design. What you see is usually a pared-down version of a very complicated process. At Rosie’s Creative, LLC we take what can be a very complicated process and make it as easy as possible for our clients. We go out of our way to make sure we have a firm understanding of your business and the image you want to project online. Remembering that you never get a second chance to make a first impression, our goal is to help your business put its best foot forward online, where most customers first come into contact with you and your brand.
Functionality is the hidden masterpiece that takes a website from good to great. The web has become a very crowded place over time. It’s not enough anymore to just have a pretty website. It is imperative to have a website that doesn’t just look pretty, but also has excellent functionality. In order to ensure that your website is working for you, a good developer will construct your website so that it meets your clients’ needs and creates a smooth flow of information without forcing online users to problem-solve where they need to go next. Your target audience can read about your business in detail, or learn about recent happenings in your blog. They can check your calendar for upcoming events, or contact you directly using web forms for more information. If they’re really dedicated to your brand or message, they’ll want to follow you on social media for up-to-the-minute news or entertainment. They can even shop your products, or donate money to your cause, without ever stepping foot inside your building or storefront. With functionality geared toward your business model, it is possible to engage and maintain a robust client base without ever meeting in person. A key part of functionality for modern websites is that it must be mobile responsive, as the majority of online users these days are browsing via their cell phone. Nothing causes potential clients to leave a page faster than having to work to see the other half of every sentence.
Laying the proper groundwork for your website will influence your business’s digital growth into the future. Conscientious groundwork includes:
- Selecting the right widgets – Your website will function best with widgets that work well together, don’t create conflicts, and have a long shelf life.
- Building search engine optimization (SEO) into your website from the ground up – You want potential clients to find your page quickly and easily based on their needs, and SEO is critical to making sure your website is on their list.
- Website security – Good website security can be leveraged to not only protect your digital data and that of your online clients and customers, but also the benefits of having a secure website. For example, Google prioritizes secure websites when displaying search results.
- Aftercare – Websites are like every other resource; they can be incredibly useful and a wonderful asset only as long as they are maintained. Rosie’s Creative, LLC offers our own safe, well-maintained hosting to ensure that your website stays up to date with modern technology. Work on your website doesn’t stop once it’s gone live – you need someone who is available to help with that. It is mission critical that your website is updated frequently with not just technical adjustments but also fresh content. In much the same way that flowers begin to fade and wilt over time, stale content can signal to clients that your business is outdated or past its prime. Even with the best functionality, regularly updated, fresh content is the food that keeps your website alive and healthy.
At Rosie’s Creative, LLC we have more than 20 years of experience building, growing, and fostering websites for our customers. We understand the life cycle of a website, from concept to delivery and beyond. We take a comprehensive approach to the needs of our clients, and view ourselves as partners in their success, rather than a one-time participant who builds a website and then heads for the exit.