Tips for Navigating a Successful, Socially-Distanced “Giving Season”
Another holiday season is soon to begin, and once again, it’s not only businesses that are feeling the pressure of the end-of-year rush –
with nearly a third of annual charitable giving happening in December alone, these next few weeks are a critical time for nonprofit organizations, too.
But in a year fraught with challenge and uncertainty, businesses of all sizes have had to adapt, and so too must nonprofits. With the ongoing COVID-19 pandemic forcing the cancellation of big social gatherings like parties, seasonal festivals, and gala fundraisers, organizations looking to meet their goals this holiday must rely on digital media and embrace technological solutions like never before.
The good news is, when it comes to the nuts and bolts of raising funds online, nonprofits today can choose from a wide variety of no-contact digital platforms designed to simplify the process for donors and organizations alike. But success this holiday is about more than just the nuts and bolts – it’s about making the most of digital tools with a flexible, comprehensive marketing strategy built to engage core supporters while attracting new followers and spreading the word about your organization’s mission.
With this in mind, let’s go over a few top strategies for marketing your nonprofit this holiday…
Forge an Emotional Connection with Video
Can’t engage supporters with traditional holiday events? Video is the next best thing. Visually rich and emotionally stimulating, video is a terrific way to rally supporters around your cause this holiday season. Whether through polished clips posted to your website or included in your email newsletter, or the more candid style of livestreaming straight to your social platform of choice, a robust investment in video can help you connect with old and new supporters alike – even if big in-person events are off the table for now.
Use Social Media to Keep Your Audience Informed and Engaged
Keeping followers in the loop is key to maintaining momentum through the holiday season – and a smart social media strategy is a great way to do it. From social web goliaths like Facebook, Twitter, and Instagram, to smaller platforms with a more niche focus, there are a range of networks out there to pick from, so if you’re looking to make social media a cornerstone of your outreach and fundraising efforts, be sure to familiarize yourself with the strengths of each.
Get a Signal Boost with Local SEO
For organizations looking to build a local base of support, boosting local search rankings with a smart, targeted local SEO strategy is an absolute must. There are two main types of SEO – on-site and off-site – and for best results, you’ll want to incorporate both into your organization’s strategy. And for an extra boost, pay-per-click ads (also known as search engine marketing or SEM) allow you to zero in on a specific audience and jump-start your search marketing efforts with instant placement in search results.
Here at Rosie’s Creative, we’re proud to be a reliable partner to local nonprofits in this uncertain time. So, if you’re looking to shore up your organization’s digital marketing strategy this holiday, contact us today – and remember, with us, your first consultation is always free!