Don't Forget the Little Things! When getting a new website ready for launch, there are certain things that are clear-cut essentials. Responsive design, consistent branding, high-impact visuals – these are at the core of any successful website design. But don’t…
Are You Ready to Welcome 2019? We’ve made it to the end of another year – and whether your 2018 just breezed on by, or felt like an endless slog, no doubt you’re ready to ring in 2019. As we…
Make Holiday Marketing Work for Your Organization Once again, the holiday rush is upon us – and as always, it isn’t just businesses that are feeling the pressure. With nearly a third of annual giving happening in December, and 10%…
Tis The Season for Stressful Marketing Strategies - Or Is It? The holiday season is a time of joy, togetherness, and celebration... but, for small businesses, this festive time can also bring great stress, as competition goes into overdrive and marketing…
Understanding the Connotative Meaning of Color A powerful tool for conveying meaning and evoking emotion, color is a crucial component of establishing your brand’s visual identity. But why do certain colors elicit such strong reactions? Understanding the answer is key…
When It Comes to Branding, Consistency is Key. From old-school print marketing to the social web and beyond, there are a dizzying number of ways that your brand faces consumers today. To project a sense of professionalism, reliability and authenticity,…
Break Away from Tired Routines Summer is here at last, and summer vacation provides a much-needed opportunity to break from tired routines and step outside your comfort zone. From time to time, it’s not a bad idea to take this…
A Polished and Professional Web Presence is a Must No matter the size of your business or nonprofit, a polished, professional web presence is a must... but, what if a custom-built website just isn’t in your budget? Do-it-yourself website builders…
Failing to Plan is Planning to Fail In a crowded, constantly changing marketplace, every brand must change to keep pace with the competition and stay relevant to target audiences. Certainly, a re-brand is one way to accomplish this. But re-branding…
Protect Innovation and Choice in the Marketplace. The free and open internet has been a boon to small businesses and consumers alike, a framework that has allowed for greater competition, innovation, and choice in the marketplace. It goes without saying…