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An Introduction to Metadata

The web today is as crowded as ever, and for businesses or nonprofits seeking a vital signal boost, an investment in search marketing can be a game changer. You’re probably familiar with some of the more outwardly noticeable search marketing…

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A Rainbow of Emotion: The Power of Color

Making an Emotional Connection with Color From small businesses seeking an edge amid tough competition, to nonprofits looking to boost engagement and meet their fundraising goals, forging an emotional connection with target audiences is a vital part of marketing today.…

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Pro Tips for Search Marketing Success

Rosie’s Creative at the B’more BOLD Conference With always-connected digital media at the heart of today’s consumer experience, gaining a signal boost on the web is key to any brand’s strategy for success. And with each passing year, more entrepreneurs…

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