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Pro Tips for Search Marketing Success

Rosie’s Creative at the B’more BOLD Conference

With always-connected digital media at the heart of today’s consumer experience, gaining a signal boost on the web is key to any brand’s strategy for success. And with each passing year, more entrepreneurs come to understand the vital role of search marketing in achieving this goal.

Indeed, here at Rosie’s Creative, search marketing is one of our most frequently revisited topics when we’re working with clients – whether we’re untangling jargon, correcting misconceptions, or simply laying out the fundamentals of a successful strategy.

This spring, Rosie’s Creative founder and owner Rosie Van Schoor had the privilege of sharing crucial insights on search marketing with an audience of local entrepreneurs, executives, and investors as she joined a diverse lineup of presenters at the inaugural B’more BOLD Business Conference, hosted by the Community College of Baltimore County’s Center for Business Innovation. We’ve got the full presentation streaming on our YouTube channel, but let’s just take a quick look at a few key takeaways:

The Difference Between SEO and SEM
While popular discussion of search marketing sometimes treats SEO and SEM as interchangeable concepts, they’re not – and understanding the difference is crucial. SEO (Search Engine Optimization) refers to slow-burning, organic strategies to boost search ranking, while SEM (Search Engine Marketing) refers to more proactive, fast-acting strategies that involve working directly with search engines to reach target customers. Which is better for your brand ultimately depends on your unique situation and goals.

The Changing Face of Web Search
On today’s web, there are more places than ever to seek out relevant info – and for curious web users, “Googling it” is just the beginning. Today, social media platforms, e-commerce giants, and review websites all take their place alongside more traditional search engines in the ever-expanding world of web search. Understanding the variety of search engines, and knowing the most effective strategies for each kind, is essential for long-term search marketing success.

The Importance of a Professionally Built Website
Yes, the web today is dominated by social and e-commerce titans whose lofty market position can be leveraged for SEO gains. But, to really boost your search ranking, a well-designed, professional website of your own is a must-have. As the hub of your brand’s online presence, a custom-built website affords endless opportunities to get the most out of keyword-rich content and “under the hood” optimization tactics for a big-time visibility boost.

Want to learn more? Check out Rosie’s B’more BOLD presentation, streaming in full on our YouTube channel, for insider tips on a range of search marketing topics, including answers to some of our most frequently asked questions:

“How Do I Rank #1 on Google?”

“How Do I Get More Social Media Followers?”

“Is Blogging Really Worth It?”

“What Is Metadata, and How Do I Use It?”

“How Do I Use Paid Ads Effectively Without Spending a Bundle?”

For more info about the B’more BOLD Business Conference, its mission to promote local entrepreneurship and economic development, and details on next year’s event, be sure to check out their website.

And if you’re looking to boost your brand and grow your audience on the web with the power of search marketing, contact Rosie’s Creative today – your first consultation is always free!

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