From the Spooky Season to the New Year, Get Your Brand’s Web Presence Holiday-Ready NOW!
It seems like only yesterday that we were winding down from last year’s holiday season – ready at last to turn the page on a tumultuous 2020, looking ahead to the promise of a new year.
But now, with summer in the rear view and autumn well under way, we’re once again on the cusp of the holiday rush. And if you think the season kicks off with Black Friday, think again.
We’re just weeks out from Halloween, the spookiest day on the fall calendar, and an increasingly marketable holiday with appeal to kids and grownups alike. Halloween hasn’t always been considered part of the traditional holiday shopping season, but make no mistake – with about 40% of holiday shoppers in the U.S. getting started well before the end of October, the “spooky season” is no mere prelude to the main event, but the true kickoff to the end-of-year holiday rush.
So, if you’re looking to get your brand’s web presence ready for the holidays, the time to get started is right now. Let’s look at a few tips that will have you in top shape this holiday…
Make a Plan for Seasonal Content
There’s no better way to build an engaging brand narrative this holiday than with content marketing – and the first step to a successful content strategy is to plan ahead by building out your holiday marketing calendar. Next, it’s time to get a head start on content creation! With a few blog articles, web videos, or social media posts ready to go, you’ll hit the ground running when the holiday rush arrives in earnest.
Reinforce for SEO + SEM
With today’s online marketplace more crowded and competitive than ever, for businesses looking to break through on the web, a solid search marketing strategy is a must. A well-rounded SEO plan will incorporate a range of strategies – from optimizing content and fine-tuning your website on the back end, to off-site tactics like earning backlinks and building citations. And, if your organic SEO efforts are lagging, consider SEM ads as a quick way to boost your search ranking and reach target customers.
Evaluate Your E-Commerce Site
Looking to make the most of e-commerce this holiday season? Take the time now to make sure your website is on a solid foundation, and you’ll be ready for anything when the holiday rush begins. Make sure that everything is running smoothly on the back end, and that you’re following best practices for online retail – from tightening up your page copy and design, to streamlining your site navigation and checkout process, a few small tweaks here and there can make a world of difference.
Ready or not, the holiday rush is coming! By planning ahead, taking a big-picture view of your web presence, and taking steps to shore up any weaknesses now, you’ll be set up for a successful holiday season – from Halloween all the way through the new year.
Are you ready to smash your goals this holiday season and step into 2022 on a solid footing? With Rosie’s Creative, you can! Contact us today! Remember, with Rosie’s Creative, your first consultation is always free!