No Second Chances to Make a Great First Impression It’s often been said that there are no second chances to make a first impression. And nowhere is this more true than on the crowded shelves of today’s retailers, with recent…
Long-Term Planning and Big-Picture Strategies Yield Dependable Results Another frantic holiday season is in the rear-view, and the new year is only days away. It’s an ideal time to take a critical look back at your brand’s marketing efforts in 2019, evaluating…
Planning and Organization Go a Long Way! Recent years have seen a revolution in digital publishing, triggered by advances in technology that have made distribution of content easier and more cost-effective than could be imagined only a few short decades…
Getting a Late Start on the Holiday Rush? Don't Panic - Get Creative. Thanksgiving is just days away, and there’s barely a month until Christmas – ready or not, the holiday rush has begun. It’s a critical time for businesses…
Get E-Commerce Ready for the Shopping Season The holidays are fast approaching, and industry forecasters expect another robust season for online sales, as e-commerce continues to prove its staying power with each passing year. And as more consumers turn to…
Master Your Marketing Language If you’re looking to stand out on the web today, modern design elements and eye-catching visuals are likely to be high on your list of must-haves. But don’t overlook the value of well-written copy as a…
Thinking of starting an online store? With so many brands today turning to e-commerce to reach a broader audience, there are countless platforms out there to choose from. Among all of the available options, there are two that rise above…
The Mobile Experience It’s been just twelve years since the first iPhone hit the market, triggering a paradigm shift in the world of consumer electronics and kicking off the age of the smartphone in earnest. But today, it’s hard to…
Think Different. With today’s competitive marketplace testing the limits of traditional marketing strategies, brands large and small are looking for new ways to cut through the noise, set themselves apart, and attract new customers. For some, the answer lies in…
Reviews are in Focus! Small business owners have long understood that to build a successful brand, demonstrating a commitment to customer satisfaction is a must – and today, there’s no better way to do this than by harnessing the power…