The Mobile Experience
It’s been just twelve years since the first iPhone hit the market, triggering a paradigm shift in the world of consumer electronics and kicking off the age of the smartphone in earnest. But today, it’s hard to imagine a world without ubiquitous, easily accessible mobile internet at the center of consumers’ web experience.
The latest statistics indicate that globally, mobile devices account for about half of web traffic, and a growing body of survey data underscores the vital importance that consumers place on having a smooth, enjoyable experience on mobile.
Here at Rosie’s Creative, we’re often tasked with delivering an outstanding web experience for mobile users – but in our dealings with clients, we’ve noticed a bit of lingering confusion centered on two concepts that may sound similar but are in fact very different ideas.
So, let’s cut through the industry jargon, and go over the basics of mobile-friendly web design and responsive web design. What’s the difference? Which is the best fit for your next web project? Let’s break it down…
A mobile-friendly website is designed first and foremost for mobile users, but looks and works the same way across all devices. Whether you’re viewing the site on a phone, tablet, or a desktop PC, you’ll see all the same content, imagery, navigation elements, and so on. To make sure the site still works okay on mobile, the design has to be simplified a bit, so the desktop version of a mobile-friendly site may be a bit spartan.
A responsive website, on the other hand, is one that adapts to users’ needs by changing its design, and even its functionality, based on the size of the screen being used to view the site. If you’re looking at the site on a desktop PC, you’ll see the full website. But on a tablet or smartphone, you’ll see layout, navigation, and other elements optimized for the smaller screen, and some elements might be omitted entirely.
Which is better? That depends on what you’re looking for in a web presence.
A mobile-friendly website is essentially the “bare minimum” in mobile web design. It’s worlds better than a site that’s not optimized for mobile at all, but it doesn’t offer much in the way of complex design or functionality. However, if your needs are simple, and you don’t need a website that’s engineered for long-term growth, a mobile-friendly site should be fine.
But, if your content, navigation, or functionality needs are too complex for a bare-bones site design, or you’re looking to give mobile users a more customized experience without holding back on what you have to offer desktop users, a responsive site is a better fit.
Could your business or nonprofit use a new or redesigned website? Contact Rosie’s Creative. We’ve got the experience and the expertise to help you forge a stronger connection with mobile users and build a stronger brand on the mobile web. With Rosie’s Creative, your first consultation is always free… Ready to get started? Contact us today.