Abandoned Shopping Carts Got You Down? It’s been two and a half decades since the first encrypted online purchase kicked off the era of e-commerce in earnest, and what began as a novelty has become a cornerstone of the digital…
Strategies to Boost Your Open Rate Email marketing can be a powerful asset for businesses and nonprofits of all sizes – but if your emails aren’t getting the desired results, it can be cause for alarm. After all, what could…
Stock Video is an Effective Tool for Brands on a Budget With the explosive growth of video on the social web, more brands are turning to video marketing to better position themselves in today’s market and meet consumer expectations. But…
Embrace Video for Your Brand Spurred by technological advances and consumers’ insatiable demand, social media platforms have rushed to embrace new applications for digital video. But for brands looking to maximize results from social video, there’s no one-size-fits-all strategy. Key…
Don't Forget the Little Things! When getting a new website ready for launch, there are certain things that are clear-cut essentials. Responsive design, consistent branding, high-impact visuals – these are at the core of any successful website design. But don’t…
Speaking to Your Audience with a Communication Strategy On today’s fast-paced social web, hot topics and viral trends can turn on a dime, and brands looking to stay current and relevant with their social media marketing might not know where…
Social Media's Ever-Changing Role in Marketing Social media is crucial to any brand’s marketing strategy in 2019. But leveraging the strengths of social media is like steering a ship in ever-changing seas. It’s not enough to set the rudder and…
That's Yesterday's News - Or Is It? With 2018 now in the rear view, you’ve probably turned your attention to keeping your brand’s marketing fresh, current, and relevant as we settle into the new year. But what strategy is best?…
Are You Ready to Welcome 2019? We’ve made it to the end of another year – and whether your 2018 just breezed on by, or felt like an endless slog, no doubt you’re ready to ring in 2019. As we…
Make Holiday Marketing Work for Your Organization Once again, the holiday rush is upon us – and as always, it isn’t just businesses that are feeling the pressure. With nearly a third of annual giving happening in December, and 10%…