October is "Last Call" for Website Security Compliance Google Will Begin Blacklisting Websites without SSL In an effort to warn web users about risky web connections, Google Chrome now identifies websites that do not use the encrypted HTTPS protocol as…
Digital Marketing Can Simplify Fundraising Efforts and Increase ROI. It goes without saying that fundraising is a top priority for any nonprofit organization. And while traditional methods often command a substantial outlay of money, time, and manpower, the revolution in…
Passion Communicates. When marketing for nonprofits, the emotional connection is key – and a terrific way to forge this connection is with purposeful and engaging written content. It’s occasionally overlooked, but in capable hands, high quality copy can be an…
Getting to Know the “Big Three” of Social Media? With social media having more influence on public conversation with each passing year, it is quickly becoming essential for brands to maintain high visibility on social networking sites to connect with…
Vacation Season is Upon Us... Where are You Going? School’s out for summer and that means vacation season has arrived at last, as people hit the road in search of exciting locales, new experiences, and an opportunity to “recharge their…
Tips for Overcoming Summer Distractions. Summer is upon us, and for many that means a welcome disruption of routines, as things like family gatherings, holiday celebrations, and vacations take center stage. For business owners, though, a bit of caution is…
Social Media is Not a Passing Fad. You could be forgiven if, a decade ago, you thought of social media as another passing fad, a novelty geared more towards chatty teens than serious entrepreneurs. But today? Social media has become…
We Go the Distance. When it comes to reaching your target audience and promoting your brand online, there are no shortcuts and no quick fixes. No such thing as autopilot. Online marketing done right is an ongoing endeavor to keep…
More Than Just Pieces. When you hear the phrase “online marketing,” what comes to mind? A website? An email newsletter? Maybe a viral video or a hashtag campaign? The truth is that online marketing is all of these things and…
Live Video Builds Immediate Connections By now, you’re surely aware that video has become a popular way for brands to connect with customers online, and with good reason. It’s a powerful storytelling tool that engages the senses and speaks to people…