“There is nothing to writing. All you do is sit down at a typewriter and bleed.” – Ernest Hemingway
Rosie’s Creative Blog
Thanks for All You Do! Ordinarily, we use this space to bring you content that’s aimed at raising your awareness of key topics and new developments in marketing and branding, while providing perspectives you might not have considered as you seek to boost the marketing efforts of your business...
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Tis The Season for Stressful Marketing Strategies – Or Is It? The holiday season is a time of joy, togetherness, and celebration… but, for small businesses, this festive time can also bring great stress, as competition goes into overdrive and marketing strategies are put to the test. This can be...
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Don’t Get “Spooked” by Digital Marketing If Christmas season is “the most wonderful time of the year,” then the run-up to Halloween is surely the spookiest, as eerie legends and frightful myths take center stage. But while tales of black cats and haunted houses may be harmless fun, there’s...
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Getting Ready to Go Public For brands of any size, establishing a professional web presence is a must, but building a new website from the ground up and getting it ready to go live is no small feat. Just consider the terminology commonly used to describe the effort… A...
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Color Palettes for Communication When setting out to establish a distinctive visual identity for your brand, choosing an appropriate color palette to communicate your core values and attitudes to potential customers is a vital first step. Think of the image you want to project. Is it calm and steady?...
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Understanding the Connotative Meaning of Color A powerful tool for conveying meaning and evoking emotion, color is a crucial component of establishing your brand’s visual identity. But why do certain colors elicit such strong reactions? Understanding the answer is key to choosing the right color palette to represent your...
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When It Comes to Branding, Consistency is Key. From old-school print marketing to the social web and beyond, there are a dizzying number of ways that your brand faces consumers today. To project a sense of professionalism, reliability and authenticity, it’s essential to maintain a consistent brand image no...
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Strong Relationships are the Cornerstone of Our Business Here at Rosie’s Creative, building and maintaining strong relationships in our community, and especially with our clients, is a cornerstone of how we do business. We know that whether personal or professional in nature, any relationship takes time to grow and...
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Customer Service, Online Reviews, and Your Business For small businesses, a demonstrated commitment to customer satisfaction has always been key to building brand equity. But today, it’s more critical than ever. Social media platforms, along with dedicated websites such as Yelp, TripAdvisor, and others, provide consumers with new opportunities...
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Break Away from Tired Routines Summer is here at last, and summer vacation provides a much-needed opportunity to break from tired routines and step outside your comfort zone. From time to time, it’s not a bad idea to take this approach when it comes to marketing, too – as...
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