Looking to build a standout brand and connect with audiences in today’s competitive marketplace? Fine-tuning your marketing strategy to head off costly miscues is key to gaining a vital edge.
There are plenty of careless mistakes that can knock your marketing efforts off-track – confusing color modes, for instance, or getting file formats mixed up. But there are some unforced errors that are so calamitous, so ill-conceived, they can spell disaster for your whole campaign, making your brand look downright foolish in the process!
Let’s look at a few of these “epic fails” in marketing that can do big-time damage to your brand. And as we’ll see, even some of the world’s biggest brands aren’t immune to these colossal foul-ups…
Graphic Design Blunders
A designer’s job is to set the tone and convey meaning through visual elements such as shape, color, type, and image – and when they miss the mark, the results can be disastrous. Again, we’re not talking simple slip-ups, like using yellow text on a white background, but big-time design disasters that turn heads, and not in a good way! Letter spacing goofs, illegible typography, and unintentionally suggestive logos are just a few examples of groan-worthy design bloopers you’ll surely want to avoid.
Key to forging a connection with target audiences is understanding how they’ll interpret your content and steering clear of anything that might send mixed messages. Whether it’s inadvertent racism, accidental sexism, questionable word choice (wishing your audience a “Happy Memorial Day” for instance), or ham-fisted “woke-washing” like Pepsi’s notorious ad that appeared to trivialize protest movements, thoughtless and tone-deaf messaging can blow a hole in your brand image and leave you scrambling to repair your reputation.
Misusing Memes, Slang, and Internet Lingo
If you want to appeal to a younger demographic, it helps to speak their language. But make sure you know what you’re saying before you say it – or you may find yourself in a true OMG LOL moment for all the wrong reasons! McDonalds’ 2005 web ad featuring a young man pondering the virtues of a double cheeseburger, accompanied by the unfortunate caption “I’d Hit It,” is one of the more infamous examples of a big brand leaning into internet memes and youth vernacular with cringe-worthy results.
Whether it’s a simple brand refresh or a stem-to-stern rebrand, sometimes you’ve got to shake things up a bit to keep your brand competitive. Just be sure to go in with a clear plan; otherwise, you risk confusing your customers, shredding your brand equity, and ultimately ending up in a worse position than if you’d done nothing at all! Tropicana, Best Buy, and Kraft Foods are just a few examples of big-name brands that didn’t do their homework and paid the price with a poorly conceived rebrand.
Want to learn more about how the award-winning team at Rosie’s Creative can boost your brand’s profile and take your marketing efforts to the next level? Contact us today – and let’s get started! Remember, with Rosie’s Creative, your first consultation is always free.