Long-Term Planning and Big-Picture Strategies Yield Dependable Results Another frantic holiday season is in the rear-view, and the new year is only days away. It’s an ideal time to take a critical look back at your brand’s marketing efforts in 2019, evaluating…
Planning and Organization Go a Long Way! Recent years have seen a revolution in digital publishing, triggered by advances in technology that have made distribution of content easier and more cost-effective than could be imagined only a few short decades…
Get E-Commerce Ready for the Shopping Season The holidays are fast approaching, and industry forecasters expect another robust season for online sales, as e-commerce continues to prove its staying power with each passing year. And as more consumers turn to…
Master Your Marketing Language If you’re looking to stand out on the web today, modern design elements and eye-catching visuals are likely to be high on your list of must-haves. But don’t overlook the value of well-written copy as a…
What You Can Do Now to Prepare for the Holiday Rush? Finally, summer has arrived in earnest – and with fun-filled days and long, relaxing nights on the agenda, getting your business ready for the end-of-year holiday rush might be…
The Marketing Industry & Representation in Stock Resources In today’s changing world, the marketing industry finds itself at a crossroads. With outdated social norms giving way to values of inclusion and understanding, brands, agencies, and content creators alike face the…
You're a Professional. Your Website Should Be, Too. As web design and digital marketing have become key ingredients to any brand’s plan for success, the market has become crowded with do-it-yourself website building tools like Wix, Squarespace, and many others,…
Abandoned Shopping Carts Got You Down? It’s been two and a half decades since the first encrypted online purchase kicked off the era of e-commerce in earnest, and what began as a novelty has become a cornerstone of the digital…
Embrace Video for Your Brand Spurred by technological advances and consumers’ insatiable demand, social media platforms have rushed to embrace new applications for digital video. But for brands looking to maximize results from social video, there’s no one-size-fits-all strategy. Key…
Speaking to Your Audience with a Communication Strategy On today’s fast-paced social web, hot topics and viral trends can turn on a dime, and brands looking to stay current and relevant with their social media marketing might not know where…