Technology today seems to be ever-changing, and sometimes it seems that the rules of digital marketing are in a constant state of flux as well. But let’s not lose sight of a critical truth, one that’s often understated. Technology may…
Recently, our friends at UpCity asked if we would participate in a Q&A on the topic of choosing new clients, earning their trust, and forming relationships. Here at Rosie’s Creative, we consider the relationships we build with our clients to…
Brand Equity Gets You Noticed. In a crowded marketplace that offers seemingly endless choices for the consumer, staking out a distinct identity and deriving value from a recognizable name is the objective of every brand. It’s what every digital marketer…
Get Back to Basics When it comes to SEO, there’s no shortage of misleading tropes and half-truths out there, and we’ve just about heard them all. Headlines declare that “SEO is dead,” that it’s just some kind of arcane trickery…
Failing to Plan is Planning to Fail In a crowded, constantly changing marketplace, every brand must change to keep pace with the competition and stay relevant to target audiences. Certainly, a re-brand is one way to accomplish this. But re-branding…
Strategies to Keep Your Brand Relevant As we put the holidays behind us and settle into the new year, it’s a time to look forward, devise new strategies for success, and consider ways to keep your brand current and relevant…
Protect Innovation and Choice in the Marketplace. The free and open internet has been a boon to small businesses and consumers alike, a framework that has allowed for greater competition, innovation, and choice in the marketplace. It goes without saying…
Leverage Your Slow Season "Down Time" to Build Strong Relationships. For many businesses, the holiday season is the busiest time of the year, as customers embark on their annual quest to delight family and friends with the perfect holiday gifts.…
112 Million Customers Nationwide Visited Small Businesses on Small Business Saturday in 2016 It’s true that the holiday shopping season seems to start earlier and earlier every year, to the delight of some and the chagrin of others. But in…
The Holiday Marketing Season is Upon Us. Does Your Written Content Work for You? The holiday shopping season is a critical time for small businesses, as marketing strategies developed throughout the year are truly put to the test during the…