112 Million Customers Nationwide Visited Small Businesses on Small Business Saturday in 2016
It’s true that the holiday shopping season seems to start earlier and earlier every year, to the delight of some and the chagrin of others. But in most people’s minds, it’s the few days following Thanksgiving – from the big box doorbuster sales on Black Friday, to e-commerce deals on Cyber Monday – that mark the true beginning of the holiday rush.
And now, small and local businesses have their own day in the spotlight during this unofficial kick-off to the holiday shopping season. Let’s talk about this most recent addition to the holiday shopping calendar, Small Business Saturday, and what it means for your business.
Officially launched in 2010 by financial services Goliath American Express in an effort to help small businesses still reeling from the ongoing recession, Small Business Saturday has gained prominence with each passing year, establishing itself as an annual celebration of small businesses and local communities. It’s estimated that last year, 112 million customers nationwide visited small businesses on Small Business Saturday, putting more than 15 billion dollars into their local economies.
Helping small businesses like yours seize opportunities to grow and thrive is a big part of our mission here at Rosie’s Creative. Which is why we’re so enthusiastic about Small Business Saturday and what it represents. Strong local businesses make for strong communities – and that’s no feel-good cliché, but a reality we’ve seen up close and personal here in our own Central Maryland community. Small, local businesses enrich their communities in a number of ways – by networking with one another, employing local talent, and also through more direct forms of social engagement, such as fundraising or issue advocacy.
So, for all of the small business owners out there, Saturday, November 25 is your time to shine. As the holiday shopping season begins in earnest, don’t miss out on this opportunity to raise your visibility, bring in more shoppers, and jumpstart your holiday sales efforts:
- Promote your business with ready-made marketing materials, available for download from American Express’ Small Business Saturday website.
- Specialize your social media marketing for the occasion by incorporating the hashtags #ShopSmall and #SmallBizSat into your posts leading up to the big day.
- And, if your business accepts American Express, you can take advantage of additional benefits such as inclusion on the searchable “Shop Small” map.
For further information on how your business can take part in this annual celebration of shopping small, head on over to the Small Business Saturday website. And for help with all of your small business marketing needs throughout the year, don’t forget that we at Rosie’s Creative are always here for you.
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Remember, your first consultation is always free.