Shadow-Light Media

Completion Date

July 2019

Services Performed

Custom Logo Design

Project Description

Shadow-Light Media is a journalism outlet that explores the life, experiences, and culture of the motorcycle community. We at Rosie’s Creative were thrilled to be a part of the process of crafting a solid brand image for this label. In developing a logo, we knew we needed something that would reflect the character of the brand while also creating a graphic identity distinct from that of standard motorcycle culture cliches. The owner preferred to avoid flames, skulls, and stylized silhouettes, instead focusing on a more classic art style with a realistic, portrait-style approach. The color palette focuses on crisp shades of chrome, black, and white for visual impact, with classic red and muted gold to draw the eye and convey warmth.