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Red Shedman Farm Brewery

Completion Date

January 2015

Services Performed

Custom Website Design
WordPress Website Build
Client Maintained Website

Project Description

When Linganore Winery wanted to create a web presence for their new project, Red Shedman Farm Brewery, they knew we at Rosie’s Creative would be responsive to their needs. They wanted a professional, established look for the launch of their new microbrewery, and we were happy to assist them in determining their future needs. We consulted with them to create a modern, mobile-friendly website that could be easily maintained by the client.

Taking Red Shedman Farm Brewery’s needs into account, we decided that the best web platform for them would be WordPress, due to its versatility and adaptability. We created a custom WordPress theme that mimicked their product packaging with a mosaic feel, but that still allowed for easy maintenance. WordPress allows for changes in site functionality through the addition of plug-ins. We used plug-ins to create a calendar application that would enable the client to advertise upcoming promotional events with ease.

During the design process, Red Shedman Farm Brewery wanted to keep its “down on the farm” feel, while also maintaining a professional look. The overall look needed to be distinct and separate from its parent company, Linganore Winery, while also matching the branding standards already used in their product packaging. For the color scheme, we went with earth tones to reflect their natural and rural branding. We went with limited font choices that mimicked their branding standards, to keep a cohesive product experience for site users.

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