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Completion Date

March 2022

Services Performed

Custom Logo Package

Project Description

Pearl Diagnostics is a medical diagnosis and prevention company undergoing a rebranding as its business model evolves. Formerly known as MycoMed, they had used Rosie’s Creative to build their first brand when they were a new company and returned to Rosie’s Creative for their evolution branding because of a long beneficial relationship. They came to Rosie’s Creative for a new logo package that would reflect the essence of their new image across platforms, including social media, mail, and in-person venues.

A Custom Logo Package from Rosie’s Creative includes: Logo Design, font and Color Branding Work, Logo in Full color and Black/White, Social Media resources, Stationary, and Business Card. For a company looking to completely overhaul its brand, this package was ideal because it provided a comprehensive and cohesive new look across all media. The company chose a logo that represented a pearl as part of an interconnected framework, to depict their dedication to finding the “diagnostic pearl” – the best health information in order to correctly diagnose and address disease. The colors were chosen from a palette of soothing blues with white – a color pairing often associated with healthcare. The modern sans serif font was selected for clean lines and easy readability. This project included a full package of file variants specially adapted for social media, website, business cards, and stationery.

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