Coffee Crew Logo

Completion Date

December 2021

Services Performed

Custom Logo Design

Project Description

Coffee Crew is a nonprofit program that offers disabled persons an opportunity to gain training in a working environment, teaching the skills and tools needed to earn an income while addressing their own needs within a customer service setting. They contacted Rosie’s Creative about a new logo that would highlight the values and branding of their unique business model. Working with our client using our signature discovery process, we determined that the logo would work best if it highlighted warmth and friendliness to connect best with their target audience. We focused on a two-color image for ease of use across multiple applications, with colors in white and dark coffee to convey simplicity, comfort and warmth. The font was chosen as a straightforward and easy to read sans serif, with a scuffed appearance to highlight the company’s down-to-earth approach.