Tips for Overcoming Summer Distractions. Summer is upon us, and for many that means a welcome disruption of routines, as things like family gatherings, holiday celebrations, and vacations take center stage. For business owners, though, a bit of caution is…
Tips to Tackle the Summer Slump. The weather is heating up, the days are getting longer, and the school year is winding down – finally, summer is almost here. And while some businesses are gearing up for their peak season, many…
Social Media is Not a Passing Fad. You could be forgiven if, a decade ago, you thought of social media as another passing fad, a novelty geared more towards chatty teens than serious entrepreneurs. But today? Social media has become…
We Go the Distance. When it comes to reaching your target audience and promoting your brand online, there are no shortcuts and no quick fixes. No such thing as autopilot. Online marketing done right is an ongoing endeavor to keep…
More Than Just Pieces. When you hear the phrase “online marketing,” what comes to mind? A website? An email newsletter? Maybe a viral video or a hashtag campaign? The truth is that online marketing is all of these things and…
Live Video Builds Immediate Connections By now, you’re surely aware that video has become a popular way for brands to connect with customers online, and with good reason. It’s a powerful storytelling tool that engages the senses and speaks to people…
Cohesive Content is King The web has changed immeasurably since its early days, becoming a more visually intensive, socially connected, and mobile-focused experience with each passing year. One thing that hasn’t changed, though, is that the foundation of any website…
It’s hard enough these days to attract customers to your brand in the first place, with so many other brands using every trick in the marketing playbook to reach the same target audience that you’re trying to reach. So, once…
In today’s crowded marketplace, the success of your marketing efforts often hinges on your ability to answer this simple question – what can you offer that your competitors cannot? And unless you’ve got something to offer that’s truly one-of-a-kind, this…
New Year, New Image: Tips & Tricks to Polish Your Brand Now that we’re settled into the new year, it’s a good time to take stock of where things stand with your business’ marketing efforts. Do you see room for improvement?…