Cohesive Content is King
The web has changed immeasurably since its early days, becoming a more visually intensive, socially connected, and mobile-focused experience with each passing year. One thing that hasn’t changed, though, is that the foundation of any website is its content. It’s the bedrock of the user’s experience, the reason they visit your site in the first place.
But good content isn’t automatic – just as with other elements of your site, it requires you to commit a certain level of forethought and planning to get the most out of it. Let’s take a look at content strategy, and how it can be a powerful tool helping you to attract customers to your brand and keep them engaged.
Sometimes when people talk about “content,” they’re talking only about written content. But when we use the phrase “content strategy,” we’re talking about more than just copy writing. Crisp, web-optimized copy is of course an indispensable asset, helping you to engage, persuade, and inform your target audience. But content strategy takes account of the entire presentation, including images, multimedia, and design elements, putting it all into a cohesive framework. The content strategist takes the long view, from planning to execution, addressing not just the substance of a site’s content but also the question of how it should be organized and presented to achieve maximum impact.
So, as you go about generating content for your web presence, keep the big picture in mind. Here are a few questions you can ask yourself while creating content, to ensure that everything you create fits into the larger framework of a content strategy:
- How does this piece of content further the goals of your company or organization, while also being sensitive to the needs and perspectives of your audience?
- Does it provide information that is relevant and useful to your audience? And is it written in such a way that they can easily understand it?
- Is it factually accurate and up-to-date? Factual errors and outdated information will reflect poorly on your brand.
- Is it stylistically consistent with other content? Think of things like tone, language, and structure. You want a cohesive feel to your whole presentation.
Need a hand? We’re here to help.
Rosie’s Creative can help you to refine your copy for the web, and put together a proper content strategy to engage your target audience and give your brand a boost.