Don't Get "Spooked" by Digital Marketing If Christmas season is “the most wonderful time of the year,” then the run-up to Halloween is surely the spookiest, as eerie legends and frightful myths take center stage. But while tales of black…
Getting Ready to Go Public For brands of any size, establishing a professional web presence is a must, but building a new website from the ground up and getting it ready to go live is no small feat. Just consider…
Color Palettes for Communication When setting out to establish a distinctive visual identity for your brand, choosing an appropriate color palette to communicate your core values and attitudes to potential customers is a vital first step. Think of the image…
Understanding the Connotative Meaning of Color A powerful tool for conveying meaning and evoking emotion, color is a crucial component of establishing your brand’s visual identity. But why do certain colors elicit such strong reactions? Understanding the answer is key…
When It Comes to Branding, Consistency is Key. From old-school print marketing to the social web and beyond, there are a dizzying number of ways that your brand faces consumers today. To project a sense of professionalism, reliability and authenticity,…
Strong Relationships are the Cornerstone of Our Business Here at Rosie’s Creative, building and maintaining strong relationships in our community, and especially with our clients, is a cornerstone of how we do business. We know that whether personal or professional…
Customer Service, Online Reviews, and Your Business For small businesses, a demonstrated commitment to customer satisfaction has always been key to building brand equity. But today, it’s more critical than ever. Social media platforms, along with dedicated websites such as…
Break Away from Tired Routines Summer is here at last, and summer vacation provides a much-needed opportunity to break from tired routines and step outside your comfort zone. From time to time, it’s not a bad idea to take this…
Typography Design Requires Bold Choices Which Evoke Emotion and Convey Character When creating a logo or deciding on a new color scheme for a brand, designers make bold use of visual elements to evoke emotion and convey character. It’s these…
Logo Design is Critical for Modern Day Brand Making. Consumers today are so inundated with logos that no one would deny the critical role played by logo design in modern brand marketing. That is precisely because consumers are so awash…