John Sargianis Co., Inc
Custom Logo Design
Family-owned and industry-focused, John Sargianis Co., Inc. is an authorized manufacturer’s representative that provides architects and designers with professional consultation and training in the implementation of large scale heating systems. Burdened with an outdated logo that no longer served their needs, they came to us looking for a local partner to help modernize their brand while maintaining a connection to the past. We preserved the green and beige color scheme of their old logo, but changed from proprietary spot colors to standardized CMYK equivalents to ensure consistency across platforms. For the typeface, we chose a sturdy, dependable sans serif, putting a slight italic effect on the “JS” monogram to suggest motion.