Free Body Designs
Custom Logo Design
A new company specializing in garments for competitive dance and women’s athletics, Free Body Designs came to us at Rosie’s Creative looking for help with creating a dynamic new logo to capture the spirit of their brand. The logo needed to reflect a proper balance of poise, athleticism, and energy, while also being suitable for a variety of applications. The final design incorporates an abstract, highly stylized figure in a dance position, suggesting grace and motion. The color palette of blues and purples balanced by a deep, radiant gold is tranquil yet carries an underlying sense of energy. The figure and accompanying wordmark can be used together, or independently if desired, increasing the practicality and flexibility of the design.