Tried & True: The Strengths of Email Marketing
Want Reliable Results? Email Marketing has a Solid Track Record.
Here at Rosie’s Creative, we strive to provide forward-thinking, results-oriented marketing solutions to our clients. That means balancing the latest developments in digital marketing with time-tested methods that are proven to get the job done. And when we are talking about marketing methods with a solid track record of producing results, there’s none more reliable than email marketing.
The natural evolution of old-school direct mail marketing, email marketing is among the most longstanding methods for businesses and nonprofits alike to engage with their targeted audiences, and with good reason. Email offers many advantages, including near-universal adoption among consumers and a phenomenal return on investment. One recent study concluded that for every dollar spent on email marketing, brands could expect an average return of $38.1
Let’s look at a few more statistics that demonstrate the potency, versatility, and durability of email as a marketing tool:
Email is portable. It’s one of the most widely used features on smartphones with 88% of smartphone users checking email regularly on their devices.2
72% of consumers say that email is their preferred method for receiving information from businesses.3
86% would prefer to receive emails at least once per month, with just over 60% wanting emails to come at least once per week.4
90% of adults use email. So, regardless of your target audience, chances are very high that you can reach them with email marketing. 74% of teenagers use email as well, so don’t expect usage to drop off anytime soon.5
As with any other form of digital marketing, to have the best chance of success with email, you need to deliver real value to your audience. If all you do is fill up people’s inboxes with ads, they’ll unsubscribe from your mailing list in a hurry. For best results, you’ve got to provide useful information alongside emotionally engaging content tailored to your specific audience.
If you’re interested in learning more about how email marketing can help your business or nonprofit, contact us here at Rosie’s Creative. We know email marketing – we were recently awarded Constant Contact’s All-Star Award, in recognition of our success using their email marketing tools. Constant Contact streamlines the process of email marketing, making it easier to design and compose emails, maintain mailing lists, and track the performance of your email campaigns.
Ready to get started? Contact Us Today.
Remember, your first consultation is always free.
Source Links
1 https://www.emailmonday.com/dma-national-client-email-report-2015
2 http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015
3 https://marketingsherpa.com/article/case-study/customer-communication-by-channel
4 https://marketingsherpa.com/article/chart/how-customers-want-promo-emails
5 https://optinmonster.com/is-email-marketing-dead-heres-what-the-statistics-show