When It comes to Digital Video and Your Brand, Quality Over Quantity is Key
With digital video becoming cheaper to produce and easier to distribute with each passing year, perhaps you’ve already tried your hand at creating your own marketing videos as a means of sharing your story online. The DIY approach can be a great way to complement your marketing strategy, or introduce video on a sort of trial basis, at a low cost. But it’s not for everyone.
The fact is, audiences are inundated with digital video these days, and they know bad video when they see it. If you’ve given DIY video a shot and you’re unsatisfied with the results, chances are, your customers won’t be too impressed either. That’s why, if you’re planning to utilize video as a central component of your marketing strategy, you may find it a good idea to make the investment in professional video marketing.
When you enlist the services of a pro, you’re bringing someone into the process who has mastered the tools of the trade. Video marketing professionals bring strengths to the table that even the most eager of DIY’ers would be hard pressed to duplicate:
An eye for composition, design, and narrative, and a thorough understanding of the many artistic and technical demands of videography
More advanced sound and lighting equipment that would be practical for a DIY project – and the practical knowledge needed to get optimum results with it
Reliable access to licensed assets such as sound effects, music, and graphics, to add polish to your video without leaving you with worries about copyright issues
The technical expertise to make sure your video is properly optimized and formatted for distribution across a variety of digital platforms
With the talent, knowledge, and resources of a professional video marketer at your side, you stand a much better chance of communicating value to savvy online audiences.
So, if you’re ready to add pro quality video to your marketing strategy, contact us here at Rosie’s Creative. Our focus is on short, marketable digital videos, 30 seconds in length or shorter. If your needs are a bit more robust, don’t worry – with our network of local providers, we can help you make the connections you need to complete a more ambitious video project.
Ready to learn more? Contact us today.