Reputation Management on the Web
“They said WHAT about ME?”
Ratings and reviews are the main way new customers are able to see how a business acts. These pieces of feedback paint a picture of your business, which means that managing your online presence is incredibly important. Luckily, there are a lot of services and tools available for managing your image and reputation online.
Tools like GatherUp, Birdseye and Capterra gather your existing review and rating data, and solicit new reviews actively from clients and customers. They then collate the data, providing an overview of your current reputation. These powerful tools allow a business to monitor and manage their online presence through data-informed action.
If you’re not sure why you need to manage your reputation, consider this: marketing trends show that consumers are increasingly making purchases based on how other consumers have engaged with a brand. The more reviews you have, and the more positive those reviews are, the greater your chances of scoring big in your market. A well-crafted response is one of several options in terms of reputation management. Conscious, conscientious engagement with reviews, using professionalism and empathy as guides, can boost your reputation from every angle.
While reputation management tools themselves have plenty to offer, skilled insight, practice, experience and trained use of the information they provide makes them even stronger! At Rosie’s Creative, we provide reputation management services that treat your reputation as a canvas from which we can paint your business portrait. We take the feedback provided by your customers, project the positive, mitigate the negative, and make sure new clients and customers see your business in the best possible light.
No matter what you decide is best for your business, keep these things in mind:
- People are increasingly engaging businesses based on customer feedback, specifically reviews and ratings
- Reviews and ratings require informed action to maintain a good image
- The ability to respond to negative feedback individually as well as statistically provides a tremendous range of effective options
- The ability to push positive feedback to the fore, and reach out for follow-up support from positive reviewers, expands marketing options
At Rosie’s Creative, we have over 25 years of experience with online reputation management. We’ve been managing our clients’ online presence since the beginning of the public web. If you’d like to know more, your first consultation is always free!