Invisible Thread Counseling Logo

Completion Date

October 2021

Services Performed

Custom Logo Design

Project Description

Invisible Thread Counseling is a counseling practice with a focus on grief, family interactions, addiction recovery, and body image and eating disorder recovery. They came to Rosie’s Creative for a new logo that would represent the founding principles of their practice and be open to versatile application. This was part of a larger plan to incorporate the logo on their website, social media, and business resources like cards, letterhead, and more.

Using the practice’s name and the idea behind it – of people connected by an invisible thread – we created a simple but emotionally impactful image of two birds connected by a looped red string. The red thread is a reference to the “invisible red thread” concept of entwined paths. This was offset by a deep, welcoming, sophisticated plum for the birds – a jewel tone that speaks to the rarity and value of each unique patient. The two colors were then harmonized with black text, which added contrast and depth. The fonts were selected primarily for a modern look and easy readability. This project included file variants specially adapted for social media and stationery.