Time for a Makeover? How to Tell if Your Website Needs a Reboot
For businesses and nonprofits today, establishing a professional web presence is a must – and having a polished and custom-built website is a vital cornerstone of this effort.
But, just as with any other aspect of a winning marketing strategy, having a great website isn’t a “set it and forget it” affair; sometimes, to stay fresh and relevant, you’ve got to shake things up. Sometimes, the question of whether your website needs a makeover is an easy call – if you’re rebranding, for instance. But sometimes, it’s not so easy to tell just when it’s time for a refresh.
So, let’s take a quick look at a few signs it might be time for a website reboot…
Your website looks and feels dated
Web design standards are constantly evolving, and while you don’t want to simply chase every passing fad, you also don’t want a website that looks and feels like ancient history! Whether it’s tweaking your color scheme or updating your UX/UI, modernizing your website’s look and feel will reinforce an image of competent professionalism, while providing site visitors with the experience they’ve come to expect on today’s web.
You need greater functionality
As your business or nonprofit grows, your needs become more complex – and you may reach a point where the limitations of your existing website are putting the brakes on your upward trajectory. This is especially likely to be the case if your site was built using DIY tools, but even if you’ve got a professionally built website, an upgrade can add modern functionality and bring your web presence up to today’s standards.
Your search ranking could use a boost
If it’s been a while since your last website update, you’re probably behind the times when it comes to following best practices for on-site SEO – meaning an upgrade could make a big difference in boosting your visibility on the web. Again, this is especially likely if you’ve built your current website yourself, since DIY toolkits often make a mess of your site’s code, which can hurt your SEO efforts in a big way.
You need to ensure legal compliance
Recent years have seen the implementation of more stringent laws and regulations concerning things like cookies, data privacy, and data security – and if your website is out of date, you may be skirting the law and not even realize it! With a new, professionally designed website, you can rest easy knowing you’re in compliance with any relevant laws or regulations, and you’ll be steering clear of any nasty surprises.
At Rosie’s Creative, we take pride in our practical, client-focused approach to web design and digital marketing, and our team has the skill and experience to help push your brand’s web presence to the next level. So, if your website could use a makeover and you’re ready to make it happen, contact us today for your first free consultation – and let’s get started!