Looking for More Brand Awareness? Hook ‘Em!
For small businesses in search of a competitive advantage in today’s crowded marketplace, it may seem that attracting customers and building a durable brand means working harder than ever before. As the saying goes, sometimes it’s not about working hard, but working smart – and one of the smartest things you can do to set yourself apart from the competition is to have a terrific marketing hook for your brand.
What’s a marketing hook? Simply put, it’s a lean, focused, and plainly spoken distillation of what sets your brand apart and why customers should choose you. Bite-sized and memorable, a great marketing hook is a vital extension of your brand story, and a critical asset for new businesses and established brands alike.
Need a few examples? Next time you’re at the grocery store, just take a walk down the cereal aisle. A wall-to-wall gallery of brands fighting tooth and nail for busy shoppers’ attention, it’s as good a microcosm of today’s marketplace as any – and a number of these brands have carved out their market niche with the help of iconic marketing hooks, such as…
– “The Breakfast of Champions”
– “Magically Delicious”
– “Two Scoops!”
– “Kid Tested, Parent Approved”
These are just a few examples of marketing hooks so effective, we probably don’t even need to name each brand for you to know exactly which ones we’re talking about – even if you don’t eat cereal for breakfast.
So, how do you create a successful marketing hook for your brand? Here are a few tips…
Make It Snappy
A good hook is a short hook – at the most, aim for one or two sentences. Indeed, some of the most enduring marketing hooks of all time are only a few words long! Make it memorable with clever wordplay; rhyming, repetition, and alliteration are all great ways to build an effective hook.
Offer a Clear Choice
Don’t just be an echo of competing brands; after all, your goal here is to stand apart. Zero in on what you can offer that your competitors can’t, and give your target customer a clear, compelling reason why your brand is the obvious choice.
It’s About Them – Not You
Prioritize your customer. You’re selling your brand, of course, but your hook should ultimately focus on your customer, not your product. Tell your brand story in a way that speaks to the heart, demonstrating to your target customer that you understand their problems – and you’ve got just the solution.
Above All, Be Authentic
Finally, it’s critical to make sure your hook is a true reflection of your brand – its values and its selling point. If your hook paints a misleading portrait of what your brand is about, sure, you may get a burst of attention, but you’re risking a nasty backlash, too. So, it pays to be honest and authentic.
Looking to stand out in today’s busy marketplace? Rosie’s Creative can help. We’ve got years of experience serving clients throughout Maryland and beyond – and we can work with you to build a compelling, custom-tailored brand message that speaks to your audience and puts the spotlight on what sets your brand apart.
Contact Rosie’s Creative today– and remember, with us, your first consultation is always free!