Tips for “Spring Cleaning” Your Digital Marketing
It’s Time to Step into Spring!
With a long winter at an end, spring is here at last – and among the many traditions and rituals marking the change in seasons, there’s none more evocative of spring’s spirit of rejuvenation than undertaking a rigorous, top-to-bottom spring cleaning.
But it’s not just your home that could use a thorough cleaning every now and then. For small businesses looking for an edge in today’s competitive marketplace, it’s good practice to revisit your digital marketing strategy from time to time as well, to make sure everything is in working order and you’re on track to meet your goals.
So, with the yearly tradition of spring cleaning as our guide, let’s look at a few ways you can freshen up your brand’s marketing strategy during this season of renewal…
Evaluate Your Assets
Giving your home a deep cleaning? You’ll be most productive going room by room. Take the same approach when it comes to your brand’s marketing. Evaluate every aspect of your marketing strategy to determine what works – and what doesn’t. Is cart abandonment a problem? Maybe your search ranking or email open rate leaves something to be desired? By identifying the weak spots in your marketing efforts, you’ll be well on your way to devising strategies for success.
Cut the Clutter
Just as you might focus on getting rid of needless junk and clutter when you’re cleaning your home, so it is with your brand’s marketing strategy. Don’t be afraid to pare down your social media presence to only those networks most relevant to your brand and your audience, or cut loose stale, ineffective strategies that just aren’t getting the job done. Cut the fat, and focus on the new!
Get Organized
Sometimes, what’s holding you back may simply be a lack of organization; if this is the case for your brand, there’s no better time than now for a course correction. Struggling with an inconsistent brand identity? Put it in writing with a comprehensive brand guide. Having a hard time rolling out your marketing campaigns in an orderly fashion? Optimize your content strategy by using a marketing calendar. Get organized – and plan for success.
Set a New Tone
Looking for a fresh start? Some tweaks to your brand collateral could be just the thing – and even if a big shakeup isn’t in the cards right now, small changes can still go a long way. Just like swapping out curtains or table linens can give a room a fresh feel, little things like new photos for your social profiles or a revised layout for your website or email newsletter can freshen up your brand aesthetic, even if you’re not ready for a full-on rebranding effort.
Are you ready to step into spring with a rejuvenated digital marketing strategy? Rosie’s Creative has you covered. From web design to email marketing, social media, copywriting and more, our team has the technical and creative expertise to help you evaluate and re-tool with fresh strategies built to grow your brand in 2021 and beyond. Contact Rosie’s Creative today– and remember, with us, your first consultation is always free!