Digital Design has Come a Long Way…
Digital design has come a long way from the clunky, often garish aesthetic of the early web, and with design trends today seeming to be in constant flux, brands seeking an upgraded digital presence may have some questions. How can you give your website a modern touch and project a brand image that speaks to today’s web users, without surrendering to every passing fad?
Here at Rosie’s Creative, we take pride in our results-oriented approach to digital marketing – and we’re laser-focused on design innovations that convey a contemporary aesthetic while delivering the modern web experience your customers have come to expect.
So, if you’re considering a new or redesigned website for your business or nonprofit, let’s take a moment to review four modern trends in web design that we expect to make waves in 2021, and beyond…
Think dark text on a white background is your only option in web design? Think again. Dark mode turns longstanding design conventions on their head, using darkened shades like black, navy, or charcoal grey as the primary background color for a website or app. It’s not hard to see why dark mode has taken the design world by storm – it’s easier on the eyes (and on battery life!) and helps design elements “pop” off the screen, while allowing designers flexibility to work with pastels or neon colors that would get lost on a white background.
It’s often said that the classics never go out of style, and this is surely the case when it comes to minimalist design. Emphasizing simplicity and functionality, minimalism delivers a crisp, clean user experience built on limited color palettes, unobtrusive typography, and lots of empty space. Leaning hard into e-commerce? Minimalist design lets your products take center stage without cluttered design distracting site visitors – and with its focus on usability, it’s a perfect fit for mobile-friendly websites, too.
Alternatives to Photography
High-impact visuals are at the heart of today’s social web, and often, this means putting photography front and center. But photos aren’t the only way to add visual interest to your marketing efforts. From 3D-styled graphics, to cartoon figures, hand-drawn illustrations, and even emojis, brands today are embracing a range of attention-grabbing visuals to add flair to websites and apps. Digital art can add a sense of character to your packaging and print collateral too, allowing for consistency in branding across digital and physical media.
First popularized in the fine-arts world over a century ago, collage art has enjoyed a digital-age resurgence, with modern design pros putting a contemporary spin on this classic style. Collage art is all about mixing mediums – in digital design, that means getting creative with color and type, contrasting photos with illustrations, and getting maximum mileage out of texture and brushstroke effects. Beyond its uses in web design, collage art also makes for head-turning social media content, or a bold centerpiece for an email newsletter or print ad.
Looking to upgrade your brand’s aesthetics in 2021? Rosie’s Creative is here to help. Contact us today to get started – and remember, with Rosie’s Creative, your first consultation is always free!