The Holiday Rush is Upon Us!
The holiday rush is soon to begin – a critical time for businesses large and small, and an often-hectic time for consumers, as routines are disrupted and distractions abound. And now, with a global pandemic adding an element of uncertainty to the mix, for many consumers this year’s holiday season is likely to be even more stressful than most.
So, to maximize your business’ success this holiday, finding ways to cut through the noise and forge a real connection with would-be customers is of utmost importance. And if you’re looking for a marketing tool that’s tailor-made to do exactly that, you can’t go wrong with video.
What are some of the strengths of video marketing? Well, for starters, video is a visually stimulating, emotionally engaging medium that encourages social sharing. It’s portable, it complements other marketing methods well, and it’s got outstanding SEO benefits. What’s more, with recent advances in technology bringing down production costs, video marketing is a more practical option for brands of all sizes than ever before.
How can you get maximum mileage out of video marketing this holiday season? Here are a few tips…
Target Mobile Users
With consumers on the go during the busy holiday season, marketing methods offering reach and portability are a must. This is where you can really take advantage of video’s terrific synergy with mobile-friendly channels like social media or email marketing. Tailor a short clip to your social platform of choice, or incorporate video into this year’s holiday email campaign.
Keep People in the Loop
Looking to target bargain hunters with flash sales or special deals on featured items? Introducing a new line of products that would make the perfect holiday gift? Or maybe you just want to spread the word about your holiday hours? Whatever the case, video is a great way to do it. Use short, informative clips to keep your target audience informed and engaged throughout the season.
Provide Value in Your Content
Again, remember that the holidays are a stressful time – and while you certainly want to promote your brand, be mindful that for many consumers, relentless selling appeals only add to the noise. So, when filling out your marketing calendar, be sure to mix in some video content that offers real value for your audience. Holiday recipes, seasonal life hacks, and of course, the classic holiday gift guide are all solid ideas.
Use Stock Video Wisely
Don’t think video can fit into your marketing budget? With stock video, you can put a dent in the price tag and make video more affordable – whether you’re complementing your own production efforts or building a short video solely from stock footage. But it’s critical to choose clips with care, use filters and effects tastefully, and follow other best practices for incorporating stock video.
Looking to stay ahead of the game and get your brand’s marketing into high gear this holiday season? Rosie’s Creative can help. From web design and social media, to email marketing, digital video, and search-optimized copywriting, our multifaceted approach covers all the bases. We’ll work with you to develop a custom-tailored strategy, built to meet your brand’s goals and speak to your audience.
Are you looking to use video marketing to connect with your target audience this holiday season? Let Rosie’s Creative help you with that. Contact us today to learn more – and remember, with us, your first consultation is always free!