Blogging + SEO = Winning Strategies!
As content marketing cements its place among today’s top marketing tactics, blogging has evolved from merely an outlet for personal expression to a powerful platform for brand messaging. But perhaps you’re still wondering just what a blog can do for your brand.
There are lots of great reasons to start a blog for your business or nonprofit. It’s a way to reach consumers wary of more traditional marketing methods, while positioning your brand as a trustworthy leader in your industry. A blog can also be the engine driving your content strategy, providing raw materials to be repurposed in videos, infographics, social media posts and much more.
But there’s one more big reason your brand should start blogging today – and that’s the powerful effect a blog can have on your SEO efforts. Let’s look at a few top reasons that blogging is great for SEO:
Search engines love new content, and blogging generates lots of it
If you’re browsing a website only to realize it hasn’t been updated in ages, you probably won’t put much stock in what you’re reading. Search engines think the same way, with Google’s algorithm geared towards producing “fresher, more recent search results.”
With regular website updates, you’re letting Google and other search engines know your site is a reliable source for current, relevant information. And a blog provides the perfect opportunity to populate your site with new content and keep your search rankings high.
Blogging is great for link building, a key aspect of SEO
Demonstrating your site’s credibility by earning backlinks from other websites is one of the toughest parts of SEO – and one of the most vital. And while there’s no surefire strategy to guarantee backlinks, if you’re publishing high-quality and informative blog content on a regular basis, you’re certainly improving your odds.
Blogging gives you more opportunities for internal linking, too. Internal links aren’t as valuable as links from other sites, but they still have a place in your SEO strategy. Once your blog is up and running, you’ll have plenty of chances for internal link building.
You can target blog posts to zero in on specific keywords
With so many brands vying for web users’ attention, SEO can get very competitive. To break through and achieve optimal results, it’s best to target a mix of head and long tail keywords tailored to your specific audience.
Long-tail keywords are a bit unwieldy, and can be tough to fit into your homepage, which should be light on text with a more generalized focus. But they’re a great fit for a blog article. So, when trying to rank for specific keywords, building blog content around those keywords can be a winning strategy.
Are you ready to boost your brand’s profile on the web by adding a blog to your website? We can help you develop a content strategy tailored to your audience and custom-built to articulate the character and mission that set your brand apart.
Ready to get started? Contact Rosie’s Creative today.