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Beyond the Basics: Specialize Your Social Media Strategy

Expanding Your Social Reach Strategically

Once you’ve got a foothold on the “big three” social media platforms – Facebook, Twitter, and Instagram – you’ve begun to lay a solid foundation for social media success. But there’s more to social media marketing than just the basics.

For a more specialized digital marketing strategy that will give your brand an edge over the competition, there are a number of other social media platforms you might want to consider. Let’s look at a few:

Let’s take a closer look at the “big three” of social media, and how each can be used to boost your brand’s profile online.

Geared towards professionals, LinkedIn is a good fit for a business-to-business marketing strategy. You can utilize groups to connect with like-minded individuals or people who are in your industry, and share relevant content to project credibility and show expertise in your field.

Google Plus
Don’t be discouraged by its smaller market share when compared to titans like Facebook or Instagram. Maintaining a presence on Google Plus can do great things for your SEO, since Google’s search algorithms prioritize Google Plus pages over other social networks.

Video marketing does require a certain amount of planning and investment – but if you’ve already made that investment, sharing your videos on YouTube is a no-brainer. It’s part of the Google family, so just as with Google Plus, you’ll be leveraging the power of the world’s foremost search engine for SEO success.

If you’re trying to reach millennial audiences, consider Snapchat – according to a 2016 survey, 60% of its user base is under the age of 24. Content on Snapchat has a maximum lifespan of 24 hours, so you’ll want to adopt an approach to content creation that’s less polished and scripted, and more freeform.

With a user base that skews heavily towards women, Pinterest is a terrific fit if your marketing efforts are aimed primarily at female audiences. Like Instagram, it’s an image-oriented platform, but it features the added ability to link images to an external URL, so you can use it to drive traffic to your website.

While these platforms might not have the broad reach of the aforementioned “big three,” depending on your brand’s unique situation, you might find that one or more of them makes an excellent supplement to your social media strategy.

Need a hand? Contact us at Rosie’s Creative. We know social media, and we can help you put together a nuanced, cohesive strategy that fits your brand, and speaks to your target audience.


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