Are You Camera Ready?
If you’re a longtime social media user, you’ve probably noticed more and more videos filling your News Feed in the last few years. Why is this? One big reason is that many social media outlets (like Facebook and Instagram) have made changes over time to their News Feed algorithms, so that it now gives more weight to videos and images as opposed to plain text posts. At a more basic level, though, there’s the fact that, well, people just like to share videos. It’s why Facebook changed the algorithm in the first place. And it’s why you’re seeing more and more videos popping up all over the web. People like video!
So, if you’re a business owner looking to reach more customers and promote your brand, what does this mean for you? It means that if you’re not using video as part of your online marketing strategy, you’re missing out on a big opportunity. Here at Rosie’s Creative, we love to help our clients seize that opportunity, and take full advantage of the power of video.
Why is video such a powerful tool for online marketing? Simply put, video is a medium that excels at telling stories and evoking emotion. A smartly executed video marketing campaign can help to create a compelling narrative about your brand, while connecting with potential customers on an emotional level. And since people like to share videos, using video as part of your online marketing strategy can lead to strengthened customer attention and engagement with your brand. On the more technical side, video also does great things for search engine optimization, making it easier for people to find your business online.
Interested in learning more? Ready to harness the power of video to promote your business? Contact Rosie’s Creative today.
There’s great opportunity in video marketing. We’ll help you seize it.