Lullaby Anesthesia Associates, LLC

Completion Date

May 2017

Services Performed

Custom Website Design
WordPress Website Build
Social Media Integration
Custom Nested Blogs
On-Site SEO / Search Engine Optimization
Client Maintained Website

Project Description

Referred to us by another of our clients, Lullaby Anesthesia Associates, LLC was a new business focused on providing anesthesia services and staffing assistance within the medical field. They were looking for a partner to help promote the new business online, and provide guidance with the design and creation of digital marketing collateral. Rosie’s Creative was glad to help Lullaby Anesthesia Associates with their various needs.

After consulting with Lullaby Anesthesia Associates, and discussing their needs and goals, we decided that a site built on the WordPress platform would be the best fit. They wanted a web platform that would allow their website to expand over time, growing from a starter site with basic information to a more complex site with robust functionality. WordPress, with its user-friendly dashboard and simple mechanisms for adding site content, would be perfectly suited to this task. WordPress is also an ideal platform for blogging, and we were easily able to set up a series of nested blogs on the new website that would be simple for the client to maintain.

As for the design of the website, we made choices appropriate for the medical field, while also taking into account the client’s specific needs. We chose a color scheme of blues and golds, complementing their logo which we had designed for them previously. Typefaces were kept simple and light, with plenty of negative space in the layout. The goal was to keep the copy readable and convey pertinent information without overwhelming site users with content.