Packaging for the Post-Pandemic World
It’s been more than a year since the onset of the COVID-19 pandemic upended routines around the world, shuttering businesses and pushing socially distanced consumers further into the digital space. Even as we inch closer to some kind of return to normalcy with each passing day, brands are reckoning with the realization that some of the changes wrought by the pandemic are likely here to stay.
In this space, we’ve already shared our thoughts on the vital importance of e-commerce and the benefits of transitioning to a more virtual business model. But the pandemic has also changed the game in terms of how brands should approach physical collateral – and a big part of this is packaging design.
So, let’s take a quick look at a few ways that packaging design is keeping pace in these changing times…
Rethinking “shelf impact” in the age of online retail
Once, the primary goal of packaging design was to make a bold statement on crowded store shelves. But with e-commerce taking center stage, it’s boosting visibility on websites and mobile apps that has now become designers’ top priority – and key to this is adapting to the medium.
Just as web graphics, site layouts, and even copywriting must be made concise and scannable for busy consumers, so it is with package design. Whether you’re opting for classic black-and-white minimalism, going for a brash-but-simple look centered on bold colors and geometric designs, or leaning into a vintage-inspired aesthetic replete with classic typefaces and throwback color palettes – strong, focused design is key to conveying the essence of your brand story clearly and succinctly on the web.
Up the “wow factor” with top-to-bottom custom packaging
Today, there’s much more to standout packaging design than just the product package. Custom shipping packaging can boost your brand’s perceived value while giving customers a unique and memorable experience. There are plenty of ways to achieve a truly one-of-a-kind packaging experience – from the shipping box itself, to a custom packing slip, your choice of fill material, branded stickers and packing tape, even freebies inside the box!
Custom packaging also creates a terrific opportunity to build brand equity and raise your profile on the social web by leveraging the power of user-generated content. Social media posts, unboxing videos, or customer photos shared to review sites can help to boost your brand’s credibility by highlighting the authentic connection you’ve made with loyal customers.
Go green with sustainable, eco-friendly options
Amid the pandemic, issues of social consciousness and accountability have risen to the fore, with the shift towards e-commerce being accompanied by a heightened sensitivity to environmental impact among many consumers. Position your brand as eco-friendly and socially responsible by using recyclable or biodegradable packing materials, or packaging that can be repurposed.
Another environmentally conscious trend to keep an eye on is right-sizing, the practice of cutting down on packaging waste by eliminating excess fill material and reducing empty space as much as possible. And it’s not just good for the earth – right-sizing also has the benefit of providing superior protection for items in transit, and can reduce your shipping costs too!
Are you looking to elevate your brand with bold, modern packaging design that’s tailor-made for today’s fast-paced online marketplace? Rosie’s Creative can help – and remember, with us, your first consultation is always free! Ready to get started? Contact Rosie’s Creative today!