Your Social Media Strategy can Make or Break Your Organization’s Outreach Efforts
The rise of social media as a force in modern marketing has been a game-changer, and for nonprofits it is no different. More than simply a novel way to supplement old-school tactics, a smart and targeted approach to social media can be a vital cornerstone of a truly modern marketing strategy for your organization.
Indeed, for nonprofits today, the right social media strategy can be the difference between raising awareness, generating enthusiasm, and attracting new supporters – or falling short of critical fundraising and organizing goals.
But, with so many social media platforms to choose from, you may be wondering which is the best fit for your organization’s needs. So, let’s go over a few of the bigger names on the social web today, and how they can boost your marketing efforts…
The undisputed goliath of social media is more than just a great way to boost your organization’s visibility. Facebook is a terrific venue for storytelling and community building – and, of special interest to nonprofits, it also provides tools to facilitate charitable giving, crisis response, and more. Any nonprofit seeking a foothold on the social web should make this their first stop.
Want to showcase the business side of your nonprofit and project an image of credibility to an educated, professional audience? There’s no better platform than LinkedIn. And, as the go-to platform for professional networking, it’s also a valuable resource for finding new staff, volunteers, or investors, or connecting with other organizations and businesses whose goals might overlap with yours.
Emotional marketing is key for nonprofits, and there’s no better way to connect with supporters on an emotional level than with high-impact visuals and tightly focused storytelling. This is where Instagram excels. A photo-sharing platform boasting high levels of user engagement, it’s perfectly suited for organizations well-positioned to tell a story with pictures.
It’s lost a bit of its luster in recent years, and isn’t as useful for smaller organizations seeking a signal boost as it once was. But Twitter does still offer value in its ability to facilitate open, real-time conversation with followers – so, if you’re looking to build a community around your organization and keep supporters up-to-the-minute, don’t count it out just yet.
Of course, there’s no reason to feel confined to legacy platforms or those with broad reach. While bigger networks are a great starting point, don’t hesitate to branch out to more niche platforms for a more targeted strategy.
For instance, if your target audience skews female, stepping up your efforts on Pinterest could be worth looking into. Or, if you’re trying to reach a younger demographic and you’re comfortable with an outside-the-box approach to engaging supporters, Snapchat or TikTok may be a good fit.
Are you ready to improve your nonprofit’s approach to social media with a new, custom-tailored strategy engineered to boost engagement? Let’s get started – contact us at Rosie’s Creative today. And remember, with us, your first consultation is always free.
Are you ready to improve your nonprofit’s approach to social media with a new, custom-tailored strategy engineered to boost engagement? Let’s get started – contact us at Rosie’s Creative today Your first consultation is always free!