Target Your Audience Off-Screen, Too!
What’s the secret to building a successful brand in 2020? You might think that, with immersive digital media and fast mobile internet at the center of today’s consumer experience, all you really need to be successful is a great digital marketing strategy.
But the fact is, even as advances in technology continue to rewire modern life and reshape modern marketing, no business exists entirely in the digital space – and a solid digital strategy is just one component of your brand’s success. So, while pursuing a robust digital strategy should definitely be a major facet of your marketing efforts, it’s crucial that you have the ability to target customers effectively in the physical world, too.
Consider just a few ways that a fully realized marketing strategy can bring your brand off the screen, and into the real world…
Wear It to Share It
Equip your team for success with company uniforms and other branded apparel and accessories
Takin’ It to the Streets
Boost your brand’s visibility on busy streets with posters, storefront signage, and vehicle wraps
Stand out on crowded store shelves with inspired product packaging designs
Create Tactile Confidence
Project an image of confidence and professionalism with business cards and stationery
Engage customers in real-time with displays at retail stores or trade shows
See Your Face Everywhere
Get your brand name in circulation, with branded merchandise and promotional items
To forge a real connection with your target audience and build a brand that’s successful not only across a variety of digital platforms, but on sidewalks and store shelves too, consistency is key. You’ve got to have a steady, reliable brand image that consumers can quickly identify – whether it’s online, or on the street.
Achieving this consistency starts with visual elements of your brand – your logo, brand colors, and typography, to name a few. But it’s also critical to know your audience, and stay true to your brand’s character. What’s your target demographic? What image are you trying to project to them? The same philosophy that guides your messaging and design choices in the digital space should carry over into your interactions with customers in the physical world. To stay organized and focused in these efforts, a comprehensive brand guide can be an invaluable resource, so if you don’t already have one, putting one together should be a top priority.
Are you ready to “hit the streets” in 2020 with a well-rounded strategy geared towards success in the digital world, and the physical world too? Rosie’s Creative is here to help. Our practical, results-oriented approach can help you reach out to customers with a confident and consistent brand image, no matter the platform or venue.
And, with an integrated approach that uses physical collateral to complement your digital marketing efforts, we can help you drive traffic to your website, gain social followers, or grow your email list – even as you’re engaging customers in the real world.
Want to learn more? Contact Rosie’s Creative today. Your first consultation is always free!