Trinity Summer Camp 2020 Promotional Video
As part of an ongoing promotional program developed to meet their specific needs, Trinity Summer Camp requested a 20-second promotional video for use on the web and on social media. The purpose of the promotional video was to help promote the camp through digital and social advertising. Staying within their promotional budget, Rosie’s Creative used a combination of stock videography and music to produce a professional end result. We selected video clips that suited the camp’s overall branding aesthetic, age groups, and messaging. The use of stock videography makes this type of video incredibly affordable, and also works well for social media which prioritizes video posts. A promotional video rather than a standard image with text enjoys more exposure to more audience viewers. Rosie’s Creative edited two versions of the video: one in a widescreen format for Facebook, and one in a square format for Instagram. The overall presentation was optimized for the respective formats, to ensure quality video on both platforms.