When InSpectrum Technologies saw our website build for their client, Howard County Education Federal Credit Union, they knew we at Rosie’s Creative could help them in creating a professional online marketing presence. This fledgling Information Technology company with a specialization in hardware solutions wanted an experienced service provider to help give them a web presence befitting a company in the tech industry. They needed a website that was mobile responsive and allowed for them to maintain their own content with minimal maintenance to help them grow.
Being an Information Technology company, InSpectrum Technologies knew they wanted a site build with WordPress when they came to us at Rosie’s Creative. We found that we could easily modify an existing theme to meet their needs, by adding a scrolling header with images and a space to display customer testimonials to market to potential new clients. We also incorporated plug-ins to aid with more sophisticated blogging and make it easy for site users to sign up for emails from the company.
When it came to the design process, we at Rosie’s Creative helped to guide InSpectrum Technologies from a vague concept to a concrete branding solution. Starting with colors commonly associated with the tech industry, such as royal blue and white, we added high impact color photography that displayed images of their industry such as working with clients and hardware. We selected fonts that were clean and unobtrusive, to make the information on the site easy to read and understand.