Friday Night Swing Dance Club

Completion Date

April 2017

Services Performed

Custom Website Design
WordPress Website Build
Calendar & Event Integration
On-Site SEO / Search Engine Optimization
Client Maintained Website

Project Description

Looking to modernize both the appearance and functionality of their website, Friday Night Swing Dance Club came to us at Rosie’s Creative for help. Their existing website was nearly ten years old, and built on an outdated web platform no longer supported by the developer. They wanted a new site that would be easy to maintain, while offering a more professional look than they could achieve with a DIY website builder. They also wanted a partner who could offer salient advice about digital marketing and assist with future endeavors, such as eventually integrating social media into their new site.

After taking the many needs of Friday Night Swing Dance Club into consideration, we decided that WordPress would be the ideal platform to provide them with a modern, mobile responsive website that would project the professional appearance they sought. WordPress features an easy-to-use dashboard that allows one to easily update and swap out content without breaking the site. This was important, since the client desired the ability to make adjustments to site content themselves, but did not possess much in the way of hands-on experience with website maintenance. Additionally, we utilized the flexibility of the WordPress platform to incorporate a custom calendar plugin which makes it easy for the client to advertise upcoming events, and for site users to find them.

In terms of design choices, the process was extremely client driven, with color and typeface selections taking significant cues from the company’s established branding. The color scheme of bold yellows and deep blues was inspired from their existing logo which is featured prominently on the home page. The web design also incorporates elements such as a playful, comic style starfield in the banner, which complements the logo and reinforces the brand across the site.