Tips for Overcoming Summer Distractions.
Summer is upon us, and for many that means a welcome disruption of routines, as things like family gatherings, holiday celebrations, and vacations take center stage. For business owners, though, a bit of caution is in order – without the proper balance of planning and preparation, these otherwise pleasant disruptions could have a most unpleasant impact on your marketing efforts. And just as special care must be taken to keep your customers engaged during this busy season, you must also take care to remain engaged yourself, so that your efforts to reach your target audience can continue unabated.
One way to stay on track this summer is by using a marketing calendar. If you’re unfamiliar with the term, a marketing calendar is pretty much what it sounds like – a calendar you can use to plan out your marketing strategy ahead of time. A marketing calendar is a terrific way to keep your marketing focused and organized throughout the year, so if you’re not already using one, summer is as good a time as any to start. There are dedicated web applications and special software that enable you to create a marketing calendar, but something as simple as a basic spreadsheet program or even a wall calendar will do just fine.
Another good strategy is to take advantage of the ability to schedule and automate many digital marketing tasks, such as website updates, email blasts, and social media posts. Many web platforms allow for the scheduling of page and blog updates for publication at a later date. WordPress features this ability, which is one reason among many that we at Rosie’s Creative use it in so many of our site builds. As for social media, not all social networking sites allow you to schedule posts ahead of time, but many do. Online platforms exist that let users manage multiple social media accounts from a single, user-friendly dashboard.
If you’re concerned about the hectic summer season intruding upon the smooth execution of your marketing plan, contact Rosie’s Creative today. We can help to keep your brand engaged with customers this summer and throughout the year. With the right combination of planning, tools, and a bit of help from a knowledgeable, experienced partner like Rosie’s Creative, you’ll be able to enjoy the fun and frivolity that only summertime can provide, while feeling confident that your marketing efforts are right on track.